Digital Audio 3, DA3
In Vehicle Infotainment
I got placed in Maruti Suzuki after completing my masters and this was my first project.
Overview
DA3 (digital audio 3) is the next generation of Infotainment system developed by Maruti Suzuki for the upcoming new car models in late 2025 and beyond. I was responsible for design and management of the DA3 project.
This work is under NDA (non disclosure agreement)
My "ROLE"
I collaborated with MSIL engineers and Bosch managers who is infotainment development partner in this project.
Was managing weekly meetings to discuss the project status and deliverables with them.
Involved in creating userflows, icons, assests and extensive benchmarking.
Testing prototypes, and reviewing with senior management.
The "WHAT"
DA3 infotainment system will be part of a upcoming flagship model under the Maruti Suzuki Arena brand.
The upcoming car is expected to reach 250000 units in less than 2 years mimicking the sales of Maruti Suzuki Grand Vitara.
The "WHY"
The infotainment is bigger improved unit than the predecessor with connected and voice features eg- Alexa.
With new UI and Visual design.
The display is a bigger higher quality unit with updated hardware.
The "LEARNINGS"
Eye for design, Collboration with engineers, learning from other design departments eg car exterior design, car interior design and CMF(color, material and finish).
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