Improving Google pay reward experience.
Project Context
After each transaction, users receive a digital reward tile that must be manually scratched to reveal the reward (e.g., cashback or coupons).
Current experience - Reward tiles are arranged in a 2-column grid on the Rewards page. Unrevealed tiles display a solid blue background; tiles nearing expiration are shown in orange with a countdown badge . - Status indicators include “New” badges, expiration countdowns, and popularity markers such as “6k liked.” - The header displays the total accumulated reward value and may include a promotional banner.
Problem
Manually scratching multiple rewards is tedious, especially for frequent users.
Time-sensitive rewards (e.g., mobile recharge cashback) can expire before being revealed and redeemed.
Some rewards are forgotten once buried within the interface.
Users often forget to check the Rewards page altogether.
Inconsistencies in UI: unrevealed blue tiles lack expiration info, unlike orange ones.
Goals and success metrics
Reduce friction in reward access.
Reduce the number of expired rewards, especially high-value and frequently used ones such as mobile recharge cashbacks.
Improve overall engagement with the rewards system.
80% reduction in average time or taps required to reveal rewards.
Expired rewards rate drops below 5%.
Reward redemption increases by 25%.
Net Promoter Score (NPS) for rewards feature improves by 0.5 points or more.
Proposed feature
Bulk Reveal Button
A one-tap button on the Rewards page allows users to reveal all currently unrevealed rewards at once.
Reward Categorsation
Categoriasation of rewards based on their use case.
Feature prototype
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